Yogyakarta, December 10, 2025 – The Evaluation of the Fall Semester Practicum for the 2025/2026 Academic Year was held offline at the MMA Auditorium, 3rd Floor, Agricultural Social Economics Building, Faculty of Agriculture. This activity marked the completion of the Agricultural Economics and Agribusiness Program Practicum for the Fall Semester 2025/2026. Lecturers and practicum assistants attended the event as a forum for reflection and continuous improvement of the practicum implementation over the course of one semester. read more

Yogyakarta, November 26, 2026 — The Agricultural Economics and Agribusiness (EPA) Study Program, Faculty of Agriculture, UGM, proudly welcomed 10 male graduates and 12 female graduates who officially earned their Bachelor of Agriculture (S.P.) degrees at the First Graduation Ceremony of the 2025/2026 Academic Year. This event marked a significant milestone for the entire academic community, as it once again highlighted numerous commendable achievements at both the departmental and faculty levels. read more

Yogyakarta, November 28, 2025 – The Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture, held a Guest Lecture for the Research Methodology Course, featuring Shahrin Shahab, M.A., PhD Candidate and Graduate Teaching Assistant at the School of Public Policy, Oregon State University, USA, as the guest speaker. This activity was carried out to strengthen students’ understanding of various research approaches, particularly qualitative research methodology, which is increasingly relevant to agricultural socioeconomic studies. read more

Yogyakarta, November 12, 2025 — The Agricultural Economics and Agribusiness Program (EPA) of the Faculty of Agriculture at UGM received a visit from the Agribusiness Program of Andalas University. The purpose of this visit was to conduct a comparative study related to preparations for applying for ASIIN international accreditation, as well as to strengthen academic relations between institutions.

During the meeting, the UGM EPA Team shared their experiences, strategies, and best practices in obtaining ASIIN accreditation, including preparing the Self Assessment Report (SAR) documents, strengthening the learning outcomes-based curriculum, strengthening the internal quality assurance system, and preparing for the site visit. The discussion was interactive, with both parties exchanging experiences and challenges encountered in internationalizing their study programs. read more

Yogyakarta, November 26, 2025 – The Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture UGM, held a Guest Lecture for the Agribusiness Management Course, featuring Prof. Wirawan Dony Dahana from The University of Osaka, Japan, as the guest speaker. This guest lecture, themed “Consumer Behavior,” aimed to enhance students’ understanding of modern marketing dynamics, particularly regarding consumer behavior in the digital age.

In his presentation titled “Marketing in the Digital Age: The Role of Media Multitasking and Word of Mouth,” Prof. Dony introduced the concept of Media Multitasking (MM), which refers to the simultaneous use of two or more media and its impact on advertising effectiveness, consumer visits to sales sites, and purchasing decisions. He emphasized that the influence of MM is not always negative. Research results show that the impact of multitasking greatly depends on consumer motives, such as efficiency, control over information, information needs, and habits. Analysis using a latent model shows that each motive produces different responses to advertising exposure, advertising repetition frequency, and media consumption context. read more

Yogyakarta, October 20, 2025 – The Agricultural Economics and Agribusiness Study Program at Universitas Gadjah Mada held a guest lecture for the Business Analysis and Agricultural Projects course. The lecture focused on the theme “Circular Economy Practices in the Horticultural Business”, featuring a speaker from the Secretary of the Deputy for Food, Natural Resources, and the Environment at the Ministry of National Development Planning/Bappenas, Ms. Puspita Suryaningtyas, S.P., MBA, MGES. read more

Yogyakarta, October 10, 2025 – The Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture, Universitas Gadjah Mada (UGM), held a guest lecture for the Agribusiness Management course with the topic “Customer Behavior”. The event featured Prof. Wirawan Dony Dahana from The University of Osaka, Japan, an expert in marketing and consumer behavior. The lecture was enthusiastically attended by students eager to deepen their understanding of customer behavior and its application in modern agricultural business strategies. read more

Yogyakarta, September 17, 2025 – The Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture, Universitas Gadjah Mada (UGM) held a guest lecture for the Agricultural Socio-Economic Assessment Course with the topic “Field Work Ethics in Social Sciences”. The lecture featured Dr. Lorenz Probst from Boku University, Austria, an experienced academic and researcher in the field of social research methodology and field ethics. Students enthusiastically attended the lecture to deepen their understanding of ethical practices in agricultural socio-economic research. read more

In an effort to strengthen the capacity of lecturers in the field of human resource management (HRM), the Agricultural Economics and Agribusiness (EPA) Study Program, Faculty of Agriculture, Universitas Gadjah Mada, assigned two of its lecturers, Asih Kusumaningsih, S.P., M.Sc., and Pinjung Nawang Sari, S.P., M.Sc., to participate in the HR Manager Training and Certification program organized by a professional training institution in Yogyakarta.

The training was held on August 14–15, 2025, in person at the Malyhabara Hotel, Yogyakarta, with A. Noegroho Driprijanto, an experienced practitioner in the field of HR management, as the instructor. The activity continued with the BNSP Human Resource Manager Scheme certification on August 22, 2025, which was conducted online with assessor Dr. Aditya Nanda Priyatama, S.Psi., M.Si. read more

Yogyakarta, October 3, 2025 – The Agricultural Economics and Agribusiness (EPA) Study Program, Faculty of Agriculture, Universitas Gadjah Mada, continues to demonstrate its commitment and consistency in organizing international classes as an effort to strengthen student capacity in facing global challenges. This initiative is part of a collaboration with the AIMS Program (Asian-International Mobility for Students), which provides students with opportunities for international exposure through cross-border cooperation. read more