Yogyakarta, November 28, 2025 – The Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture, held a Guest Lecture for the Research Methodology Course, featuring Shahrin Shahab, M.A., PhD Candidate and Graduate Teaching Assistant at the School of Public Policy, Oregon State University, USA, as the guest speaker. This activity was carried out to strengthen students’ understanding of various research approaches, particularly qualitative research methodology, which is increasingly relevant to agricultural socioeconomic studies. read more

Yogyakarta, November 12, 2025 — The Agricultural Economics and Agribusiness Program (EPA) of the Faculty of Agriculture at UGM received a visit from the Agribusiness Program of Andalas University. The purpose of this visit was to conduct a comparative study related to preparations for applying for ASIIN international accreditation, as well as to strengthen academic relations between institutions.

During the meeting, the UGM EPA Team shared their experiences, strategies, and best practices in obtaining ASIIN accreditation, including preparing the Self Assessment Report (SAR) documents, strengthening the learning outcomes-based curriculum, strengthening the internal quality assurance system, and preparing for the site visit. The discussion was interactive, with both parties exchanging experiences and challenges encountered in internationalizing their study programs. read more

Yogyakarta, November 26, 2025 – The Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture UGM, held a Guest Lecture for the Agribusiness Management Course, featuring Prof. Wirawan Dony Dahana from The University of Osaka, Japan, as the guest speaker. This guest lecture, themed “Consumer Behavior,” aimed to enhance students’ understanding of modern marketing dynamics, particularly regarding consumer behavior in the digital age.

In his presentation titled “Marketing in the Digital Age: The Role of Media Multitasking and Word of Mouth,” Prof. Dony introduced the concept of Media Multitasking (MM), which refers to the simultaneous use of two or more media and its impact on advertising effectiveness, consumer visits to sales sites, and purchasing decisions. He emphasized that the influence of MM is not always negative. Research results show that the impact of multitasking greatly depends on consumer motives, such as efficiency, control over information, information needs, and habits. Analysis using a latent model shows that each motive produces different responses to advertising exposure, advertising repetition frequency, and media consumption context. read more

Yogyakarta, November 5, 2025 – The UGM Agricultural Economics and Agribusiness Study Program held a guest lecture for the Regional Economics course. The lecture carried the theme “Structural Changes in the Irish Economy 1926-2020: An Input-Output Analysis” with Prof. Cathal O’Donoghue, Professor of Public and Social Policy, University of Galway, Ireland, as the guest speaker.

In this guest lecture, Prof. Cathal began by introducing the basic concepts of value chains and input-output analysis. The value chain begins with the provision of raw materials, production, distribution, and sales services, to generate added value for consumers. In today’s economy, the value chain involves interactions between various sectors, giving rise to input-output relationships. Prof. Cathal explained the input-output (IO) model, which shows the multiplier effect when demand for inputs in a sector increases and involves inter-regional interactions. read more

Yogyakarta, November 5, 2025 – The Agricultural Economics and Agribusiness Study Program at Universitas Gadjah Mada (UGM) held a guest lecture in the Agricultural Economics course. The lecture focused on the theme “The Concept of Sustainable Value Chains in Agriculture,” featuring Dr. Adhitya Marendra Kiloes, a Postdoctoral Researcher at The University of Queensland.

In his lecture, Dr. Adhitya emphasized the importance of integrating economic, social, and environmental aspects, known as the triple bottom line principle, as a strategy for achieving a sustainable value chain in the agricultural sector. Students were encouraged to understand how to manage agricultural value chains efficiently and inclusively through innovation, public-private partnerships, and technology, adding value for businesses, communities, and the environment, and achieving resilient, climate-adaptive agriculture. read more

Yogyakarta, October 15, 2025 — The Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture, UGM, has carried out a community service activity in Nawungan I Hamlet, Selopamioro Village, Imogiri District, Bantul Regency. This activity is part of the Agricultural Socio-Economics Department Grant program. It is an effort by the EPA Study Program to encourage community empowerment by developing local agribusiness potential. The community service activity, entitled “Utilizing the Potential of Nawungan 1 Hamlet as an Agricultural and Rural Tourism Destination,” was inspired by the hamlet’s great potential to develop agrotourism based on agriculture and local culture. read more

Yogyakarta, October 20, 2025 – The Agricultural Economics and Agribusiness Study Program at Universitas Gadjah Mada held a guest lecture for the Business Analysis and Agricultural Projects course. The lecture focused on the theme “Circular Economy Practices in the Horticultural Business”, featuring a speaker from the Secretary of the Deputy for Food, Natural Resources, and the Environment at the Ministry of National Development Planning/Bappenas, Ms. Puspita Suryaningtyas, S.P., MBA, MGES. read more

Yogyakarta, October 10, 2025 – The Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture, Universitas Gadjah Mada (UGM), held a guest lecture for the Agribusiness Management course with the topic “Customer Behavior”. The event featured Prof. Wirawan Dony Dahana from The University of Osaka, Japan, an expert in marketing and consumer behavior. The lecture was enthusiastically attended by students eager to deepen their understanding of customer behavior and its application in modern agricultural business strategies. read more

Yogyakarta, September 17, 2025 – The Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture, Universitas Gadjah Mada (UGM) held a guest lecture for the Agricultural Socio-Economic Assessment Course with the topic “Field Work Ethics in Social Sciences”. The lecture featured Dr. Lorenz Probst from Boku University, Austria, an experienced academic and researcher in the field of social research methodology and field ethics. Students enthusiastically attended the lecture to deepen their understanding of ethical practices in agricultural socio-economic research. read more

In an effort to strengthen the capacity of lecturers in the field of human resource management (HRM), the Agricultural Economics and Agribusiness (EPA) Study Program, Faculty of Agriculture, Universitas Gadjah Mada, assigned two of its lecturers, Asih Kusumaningsih, S.P., M.Sc., and Pinjung Nawang Sari, S.P., M.Sc., to participate in the HR Manager Training and Certification program organized by a professional training institution in Yogyakarta.

The training was held on August 14–15, 2025, in person at the Malyhabara Hotel, Yogyakarta, with A. Noegroho Driprijanto, an experienced practitioner in the field of HR management, as the instructor. The activity continued with the BNSP Human Resource Manager Scheme certification on August 22, 2025, which was conducted online with assessor Dr. Aditya Nanda Priyatama, S.Psi., M.Si. read more