Yogyakarta, November 26, 2025 – The Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture UGM, held a Guest Lecture for the Agribusiness Management Course, featuring Prof. Wirawan Dony Dahana from The University of Osaka, Japan, as the guest speaker. This guest lecture, themed “Consumer Behavior,” aimed to enhance students’ understanding of modern marketing dynamics, particularly regarding consumer behavior in the digital age.

In his presentation titled “Marketing in the Digital Age: The Role of Media Multitasking and Word of Mouth,” Prof. Dony introduced the concept of Media Multitasking (MM), which refers to the simultaneous use of two or more media and its impact on advertising effectiveness, consumer visits to sales sites, and purchasing decisions. He emphasized that the influence of MM is not always negative. Research results show that the impact of multitasking greatly depends on consumer motives, such as efficiency, control over information, information needs, and habits. Analysis using a latent model shows that each motive produces different responses to advertising exposure, advertising repetition frequency, and media consumption context. read more

Yogyakarta, August 21, 2025 – The Agricultural Economics and Agribusiness (EPA) Study Program at the Faculty of Agriculture, UGM, held a Coaching Assistant Practicum activity for the 2025/2026 odd semester. The event, held at the MMA Auditorium, Building A.10 Sosek, 3rd Floor, was attended by all laboratory assistants from the EPA program who will support the practical learning process this semester.

The event began with an opening ceremony, followed by a coaching session led by Asih Kusumaningsih, S.P., M.Sc., the laboratory coordinator. The session focused on the technical aspects of conducting laboratory sessions and the regulations that laboratory assistants must adhere to in performing their duties. read more

Yogyakarta, August 26, 2025 – As part of its commitment to maintaining educational quality, the Agricultural Economics and Agribusiness Program regularly holds Undergraduate Course Coordination Meetings ahead of the start of each new semester. This activity is attended by all faculty members of the EPA Program as a platform to synchronize and update various essential aspects of the learning process.

In this coordination meeting, faculty members discussed and updated the Semester Program and Learning Activity Plan (RPKPS). Additionally, the meeting included a review and preparation of learning materials and assignments to be implemented for each course in the upcoming semester. Through this process, it is hoped that the learning process will be practical, innovative, and relevant to advancements in knowledge and student needs. read more

Yogyakarta, August 13, 2025 – The Agricultural Economics and Agribusiness (EPA) Study Program held a Proyek Desa (Village Project) Socialization activity as part of the 2025 Program Kompetisi Kampus Berdampak (PKKB). The event was attended by faculty members and students from the 2022 cohort of the EPA program, to introduce and prepare for the implementation of the Village Project, which will take place from August to October 2025.

The event began with a warm welcome from the Head of the Agricultural Economics and Agribusiness Study Program, Ir. Any Suryantini, M.M., Ph.D., who emphasized the importance of strengthening student competencies through practical field activities. Next, the presentation session was delivered by the program chair and Hariyani Dwi Anjani, S.P., M.Sc., as the Proyek Desa Coordinator. They explained the objectives, mechanisms, and expectations of the Village Project. The event continued with an active question-and-answer session from the students, demonstrating their high enthusiasm for the program. read more

Yogyakarta, August 12, 2025 – The Internal Quality Audit (IQA) is one of the key stages in the Internal Quality Assurance System (IQAS) cycle, conducted annually regularly. This process involves a comprehensive evaluation of academic programs, laboratories, research centers, and student activity units to ensure that the quality of education and educational services is maintained and continues to improve.

On August 12, 2025, the Agricultural Economics and Agribusiness Program received an IQA visit conducted by two competent auditors: Muhlisin, S.Pt., M.Agri., Ph.D., IPP from the Faculty of Animal Science, and Makbul Hajad, S.T.P., M.Eng., Ph.D. from the Faculty of Agricultural Technology. read more

Yogyakarta, August 26, 2025 – Students of Universitas Gajdah Mada have achieved another proud milestone. Ghiffari Putra Agoeng, a student of the Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture, UGM, successfully secured first place in the Business Plan Competition (BPC) at the National Cooperative Jamboree (Jamkopnas) 2025.

Ghiffari served as team leader in the competition, representing the Universitas Gadjah Mada Student Cooperative (Kopma UGM). The team presented an innovation titled “Parisa: Processor of Natural and Renewable Liter Scented Accelerator,” a waste processing device capable of efficiently converting organic waste into compost through an integrated technology-based decomposition process. read more

The Agricultural Economics and Agribusiness (EPA) Study Program held a Drone Training on Monday, July 7, 2025, offline at the Policy Room, Building A2.a, 4th Floor, Faculty of Agriculture, UGM. The event was attended by EPA program faculty members, with internal program speakers Gilang Wirakusuma, S.P., M.Sc., and Arif Wahyu Widada, S.P., M.Sc.

During the training, the speakers presented materials ranging from an introduction to drones, regulations and guidelines for their use, to proper operating procedures. After receiving the explanations, the lecturers directly practiced using drones at the Fisheries Field of the Faculty of Agriculture. Through this practical session, participants not only learned about the technical aspects of drone control but also understood the benefits and potential applications of drones in the field of agribusiness. Drones can be utilized for mapping rice fields, measuring crop stands, monitoring plant growth and health, and managing agricultural land more efficiently and precisely. read more

Yogyakarta, July 3, 2025 – The Agricultural Economics and Agribusiness (EPA) Study Program held an online MAX DEA training session via Zoom Meeting, attended by lecturers. The event featured Mr. Abi Pratiwa Siregar, S.P., M.Sc., as the speaker, who has experience in using the MAX DEA software for efficiency and productivity analysis.
The training aimed to enhance faculty members’ capacity in utilizing the MAX DEA software as a tool for Data Envelopment Analysis (DEA), which is widely used in research fields such as economics, agriculture, and management. read more

Another proud achievement has been secured by students of the Agricultural Economics and Agribusiness (EPA) Study Program. The Student Creativity Program – Community Service (PKM-PM) 2025, comprising Laluna Lena (EPA 2023), Asyifa Nur Afanie (EPA 2023), Anisa Eka Zakiya (EPA 2023), and two other students from different programs, has successfully secured funding for the PKM-PM 2025 program.

The title of the program is “BIJAK – Empowering the PKK of Kalimundu Village through the Utilization of Corn Cob Agricultural Waste into Briquettes with Optimized Calorific Burning”. This program, supervised by Hariyani Dwi Anjani, S.P., M.Sc., focuses on community empowerment through the innovative utilization of agricultural waste. Corn cob waste, which has previously been underutilized, is processed into environmentally friendly briquettes that have economic value while supporting household energy efficiency. Additionally, this initiative aims to enhance the capacity of the PKK group in managing local resources sustainably. read more

Yogyakarta, June 19, 2025 – The Agricultural Economics and Agribusiness (EPA) Study Program conducted the Practical Training Evaluation Activity for the 2025/2026 Even Semester on Thursday, June 19, 2025, at the MMA Auditorium, Building A.10 Sosek, 3rd Floor. The event was attended by Practicum Coordinators and Practicum Assistants who have actively supported the smooth operation of the practicum process during the current semester.

During the event, each practicum assistant from various courses was allowed to present evaluations, experiences, and suggestions for improvement based on the practicum activities that had taken place. Additionally, practicum coordinators provided input and strategic guidance to ensure that practicum activities in the following semester would run more smoothly, effectively, and in line with students’ learning needs. read more