On Wednesday, October 30, 2024, the UGM Agricultural Economics and Agribusiness Study Program held a guest lecture on agribusiness management with the topic of neuroscience applications in neuromarketing. The resource person in this guest lecture was Bambang Iman Santoso, a neuro-enthusiast and Co-Founder of the Neuronesia Learning Center (NLC) at PT Neuronesia Neurosains Indonesia. The application of neuroscience in marketing is one of the important sciences that should be studied by an agricultural marketer because this science can perfect existing marketing science.
