Yogyakarta, April 17, 2025 – Universitas Gadjah Mada has held a Professor Inauguration ceremony for Prof. Dr. Jamhari, S.P., M.P. as a Professor in Agricultural Marketing Science. The event was held on Tuesday, April 15, 2025, at the Senate Hall of Universitas Gadjah Mada.
In his inaugural speech entitled “Agricultural Marketing as an Accelerator of Agribusiness Development and Improvement of Farmers’ Welfare,” Prof. Dr. Jamhari, S.P., M.P. explained that the auction market has a vital role in improving marketing efficiency by shortening the distribution chain. This allows farmers to connect directly with large buyers so that price transmission between consumers and producers runs effectively and reduces price distortions.