Yogyakarta, November 28, 2025 — The Agricultural Economics and Agribusiness Study Program at Universitas Gadjah Mada held a guest lecture for the Agricultural Politics course, featuring Prof. Akira Ishida from Kobe University, Japan. The guest lecture was themed “Food and Nutrition Security.”

The guest lecture delivered by Prof. Akira Ishida discussed the relationship between poverty, inequality, Hunger, and food policy in developing countries. He explained that food insecurity is not only caused by limited production but also by unequal access to resources, education, and economic opportunities. Using a microeconomic approach, Prof. Ishida showed how household socioeconomic conditions affect consumption patterns, nutrition, and well-being. read more

Yogyakarta, November 28, 2025 – The Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture, held a Guest Lecture for the Research Methodology Course, featuring Shahrin Shahab, M.A., PhD Candidate and Graduate Teaching Assistant at the School of Public Policy, Oregon State University, USA, as the guest speaker. This activity was carried out to strengthen students’ understanding of various research approaches, particularly qualitative research methodology, which is increasingly relevant to agricultural socioeconomic studies. read more

Yogyakarta, November 26, 2025 – The Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture UGM, held a Guest Lecture for the Agribusiness Management Course, featuring Prof. Wirawan Dony Dahana from The University of Osaka, Japan, as the guest speaker. This guest lecture, themed “Consumer Behavior,” aimed to enhance students’ understanding of modern marketing dynamics, particularly regarding consumer behavior in the digital age.

In his presentation titled “Marketing in the Digital Age: The Role of Media Multitasking and Word of Mouth,” Prof. Dony introduced the concept of Media Multitasking (MM), which refers to the simultaneous use of two or more media and its impact on advertising effectiveness, consumer visits to sales sites, and purchasing decisions. He emphasized that the influence of MM is not always negative. Research results show that the impact of multitasking greatly depends on consumer motives, such as efficiency, control over information, information needs, and habits. Analysis using a latent model shows that each motive produces different responses to advertising exposure, advertising repetition frequency, and media consumption context. read more

Yogyakarta, November 5, 2025 – The UGM Agricultural Economics and Agribusiness Study Program held a guest lecture for the Regional Economics course. The lecture carried the theme “Structural Changes in the Irish Economy 1926-2020: An Input-Output Analysis” with Prof. Cathal O’Donoghue, Professor of Public and Social Policy, University of Galway, Ireland, as the guest speaker.

In this guest lecture, Prof. Cathal began by introducing the basic concepts of value chains and input-output analysis. The value chain begins with the provision of raw materials, production, distribution, and sales services, to generate added value for consumers. In today’s economy, the value chain involves interactions between various sectors, giving rise to input-output relationships. Prof. Cathal explained the input-output (IO) model, which shows the multiplier effect when demand for inputs in a sector increases and involves inter-regional interactions. read more

Yogyakarta, November 5, 2025 – The Agricultural Economics and Agribusiness Study Program at Universitas Gadjah Mada (UGM) held a guest lecture in the Agricultural Economics course. The lecture focused on the theme “The Concept of Sustainable Value Chains in Agriculture,” featuring Dr. Adhitya Marendra Kiloes, a Postdoctoral Researcher at The University of Queensland.

In his lecture, Dr. Adhitya emphasized the importance of integrating economic, social, and environmental aspects, known as the triple bottom line principle, as a strategy for achieving a sustainable value chain in the agricultural sector. Students were encouraged to understand how to manage agricultural value chains efficiently and inclusively through innovation, public-private partnerships, and technology, adding value for businesses, communities, and the environment, and achieving resilient, climate-adaptive agriculture. read more

Yogyakarta, October 20, 2025 – The Agricultural Economics and Agribusiness Study Program at Universitas Gadjah Mada held a guest lecture for the Business Analysis and Agricultural Projects course. The lecture focused on the theme “Circular Economy Practices in the Horticultural Business”, featuring a speaker from the Secretary of the Deputy for Food, Natural Resources, and the Environment at the Ministry of National Development Planning/Bappenas, Ms. Puspita Suryaningtyas, S.P., MBA, MGES. read more

Yogyakarta, October 10, 2025 – The Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture, Universitas Gadjah Mada (UGM), held a guest lecture for the Agribusiness Management course with the topic “Customer Behavior”. The event featured Prof. Wirawan Dony Dahana from The University of Osaka, Japan, an expert in marketing and consumer behavior. The lecture was enthusiastically attended by students eager to deepen their understanding of customer behavior and its application in modern agricultural business strategies. read more

Yogyakarta, September 17, 2025 – The Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture, Universitas Gadjah Mada (UGM) held a guest lecture for the Agricultural Socio-Economic Assessment Course with the topic “Field Work Ethics in Social Sciences”. The lecture featured Dr. Lorenz Probst from Boku University, Austria, an experienced academic and researcher in the field of social research methodology and field ethics. Students enthusiastically attended the lecture to deepen their understanding of ethical practices in agricultural socio-economic research. read more

Yogyakarta, June 5, 2025 – The Department of Agricultural Economics and Agribusiness successfully hosted a Guest Lecture on Human Resource Management (HRM) at the MMA Auditorium, Building A.10 Sosek, 3rd Floor. The lecture, themed “Human Resource Management at PTPN IV: Opportunities and Challenges in Managing Gen Z,” featured Dr. R. Turino Januar Budyanto, A.Md, SE., M.Psi., as the Head of the HR Policy and Development Division at PTPN IV PalmCo, who is also an experienced academic and practitioner in the field of human resource management. read more

Yogyakarta, June 3, 2025 – The Agricultural Economics and Agribusiness Study Program hosted an online guest lecture on Agricultural Management and Economics via Zoom Meeting. This activity raised the theme “Indonesian and Global Macroeconomic Conditions: Opportunities and Challenges” by presenting Ikhlas, S.Si, as Equity Manager at Mandiri Manajemen Investasi (MMI), Bank Mandiri, as the main speaker.

This activity aims to enrich students’ understanding of the dynamics of the global and national economy, which continue to develop and become increasingly complex. The resource person explained the latest analysis from a macroeconomic perspective, both globally and domestically, as well as how global economic trends and risks can impact market stability, the real sector, and agricultural development in Indonesia. read more