Yogyakarta, October 20, 2025 – The Agricultural Economics and Agribusiness Study Program at Universitas Gadjah Mada held a guest lecture for the Business Analysis and Agricultural Projects course. The lecture focused on the theme “Circular Economy Practices in the Horticultural Business”, featuring a speaker from the Secretary of the Deputy for Food, Natural Resources, and the Environment at the Ministry of National Development Planning/Bappenas, Ms. Puspita Suryaningtyas, S.P., MBA, MGES.
Yogyakarta, October 10, 2025 – The Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture, Universitas Gadjah Mada (UGM), held a guest lecture for the Agribusiness Management course with the topic “Customer Behavior”. The event featured Prof. Wirawan Dony Dahana from The University of Osaka, Japan, an expert in marketing and consumer behavior. The lecture was enthusiastically attended by students eager to deepen their understanding of customer behavior and its application in modern agricultural business strategies.
Yogyakarta, September 17, 2025 – The Agricultural Economics and Agribusiness Study Program, Faculty of Agriculture, Universitas Gadjah Mada (UGM) held a guest lecture for the Agricultural Socio-Economic Assessment Course with the topic “Field Work Ethics in Social Sciences”. The lecture featured Dr. Lorenz Probst from Boku University, Austria, an experienced academic and researcher in the field of social research methodology and field ethics. Students enthusiastically attended the lecture to deepen their understanding of ethical practices in agricultural socio-economic research.
Yogyakarta, June 5, 2025 – The Department of Agricultural Economics and Agribusiness successfully hosted a Guest Lecture on Human Resource Management (HRM) at the MMA Auditorium, Building A.10 Sosek, 3rd Floor. The lecture, themed “Human Resource Management at PTPN IV: Opportunities and Challenges in Managing Gen Z,” featured Dr. R. Turino Januar Budyanto, A.Md, SE., M.Psi., as the Head of the HR Policy and Development Division at PTPN IV PalmCo, who is also an experienced academic and practitioner in the field of human resource management.
Yogyakarta, June 3, 2025 – The Agricultural Economics and Agribusiness Study Program hosted an online guest lecture on Agricultural Management and Economics via Zoom Meeting. This activity raised the theme “Indonesian and Global Macroeconomic Conditions: Opportunities and Challenges” by presenting Ikhlas, S.Si, as Equity Manager at Mandiri Manajemen Investasi (MMI), Bank Mandiri, as the main speaker.
This activity aims to enrich students’ understanding of the dynamics of the global and national economy, which continue to develop and become increasingly complex. The resource person explained the latest analysis from a macroeconomic perspective, both globally and domestically, as well as how global economic trends and risks can impact market stability, the real sector, and agricultural development in Indonesia.
Yogyakarta, June 3, 2025 – The Agricultural Economics and Agribusiness Study Program again presents an inspiring learning experience through the Entrepreneurship Guest Lecture. Located in the MMA Auditorium, Building A10 Sosek 3rd Floor, this guest lecture discussed “Utilization of Natural Fibers for the Sustainable Fashion Industry.” It was attended by all students participating in entrepreneurship courses in the even semester of the 2024/2025 Academic Year.
The guest speaker was Hari Agung Wicaksono, M.Pd, a fashion designer and owner of Hari Agung Kebaya, who has been actively developing fashion based on natural fibers and local wisdom.
Yogyakarta, 14 May 2025 – The Department of Agricultural Economics and Agribusiness, Faculty of Agriculture, Universitas Gadjah Mada, held a guest lecture themed “Gender and Climate Change” at the Venture Room, 6th Floor, AGLC Building, Faculty of Agriculture UGM, and Zoom Meeting. This activity presented a prominent speaker, Prof. Ann R. Tickamyer, Professor Emerita of Rural Sociology and Demography from Pennsylvania State University, College of Agricultural Sciences. Arini Wahyu Utami, S.P., M.Sc., Ph.D., lecturer at the Department of Agricultural Social Economics, UGM, moderates it. Lecturers and students enthusiastically attended the guest lecture.
Yogyakarta, Saturday, March 22, 2025 – The Department of Agricultural Economics and Agribusiness, Universitas Gadjah Mada, held a guest lecture with the theme “Management of PT Sinergi Gula Nusantara in Facing National Sugar Self-sufficiency and Global Challenges.” The event was held online through a Zoom meeting on Saturday, March 22, 2025. This event was attended by students presenting the main speaker, Mahmudi, S.P., M.Si., and President Director of PT Sinergi Gula Nusantara (SGN).
Yogyakarta, March 24, 2025 – The Agricultural Economics and Agribusiness Study Program, Universitas Gadjah Mada, held a guest lecture on entrepreneurship with the theme “Building the Founding Team.” This event took place hybrid offline at the MMA Auditorium and online through Zoom Meeting on Thursday, March 20, 2025. This event is open to students and the general public.
In the world of entrepreneurship, building a strong founding team is one of the key factors for a startup’s success. Therefore, this guest lecture presented an experienced resource person in the startup and business field, Janu Muhammad, S.Pd., M.Sc., Founder and CEO of Sayur Sleman, to share insights on strategies in selecting team members, building synergy, and managing dynamics in the founding team.
On Wednesday, October 30, 2024, the UGM Agricultural Economics and Agribusiness Study Program held a guest lecture on agribusiness management with the topic of neuroscience applications in neuromarketing. The resource person in this guest lecture was Bambang Iman Santoso, a neuro-enthusiast and Co-Founder of the Neuronesia Learning Center (NLC) at PT Neuronesia Neurosains Indonesia. The application of neuroscience in marketing is one of the important sciences that should be studied by an agricultural marketer because this science can perfect existing marketing science.
