On Wednesday, October 30, 2024, the UGM Agricultural Economics and Agribusiness Study Program held a guest lecture on agribusiness management with the topic of neuroscience applications in neuromarketing. The resource person in this guest lecture was Bambang Iman Santoso, a neuro-enthusiast and Co-Founder of the Neuronesia Learning Center (NLC) at PT Neuronesia Neurosains Indonesia. The application of neuroscience in marketing is one of the important sciences that should be studied by an agricultural marketer because this science can perfect existing marketing science. read more

On Thursday, June 13, 2024, the Agricultural Economics and Agribusiness Study Program held a guest lecture on the Human Resources Management (HRM) course with the theme of opportunities and challenges in the world of work. The guest lecture invited as a resource person a psychology expert, namely Mrs. Swastika Wulan Pahlevi Nugroho Putri, S.Psi., M.Psi. The guest lecture was held in the MMA Auditorium and was attended by students participating in the HRM course. The guest lecture aims to introduce students to the realities of today’s world of work and equip them with the skills and knowledge needed to be successful in the world of work. This guest lecture is also a forum for students to ask questions and prepare themselves for the world of work. The guest lecture went smoothly. The students were very enthusiastic to pay attention and ask questions of the resource person. It is hoped that students will be helped by this guest lecture so that they can prepare themselves for the world of work and the future and achieve success. read more

On March 19, 2024, the Agricultural Economics and Agribusiness Study Program held an event that was not only informative but also raised awareness of the important role of cocoa in the Indonesian economy. Through the Zoom platform, a guest lecture with the theme “Agribusiness and Competitiveness of Indonesian Cocoa” succeeded in attracting the attention of both students and the general public who are interested in the world of cocoa agribusiness.

In a session guided by an experienced moderator, Dr. Tedy Dirhamsyah, S.P., M.A.B. from the Research Institute for Industrial and Refreshment Crops, shared valuable knowledge about the cocoa industry in Indonesia. He opened the session by providing a comprehensive overview of the history of cocoa, the commodity’s mandate, and the importance of the germplasm collection held by the Agency for Standardization of Agricultural Instruments for Industrial and Refreshing Crops. read more

The Agricultural Economics and Agribusiness Study Program invited Shofyan Adi Cahyono from Sayur Organik Merbabu for the second time for a guest lecture with the theme Marketing of Organic Commodities on Saturday, 21st October 2023. Shofyan Adi Cahyono said that market demand for organic products in Indonesia is increasing. This trend shows that there is an increase of 20% every year. The increase that occurs undoubtedly cannot be separated from the desire to live a healthy life or “back to nature”. read more

Organic farming is an agricultural system that promotes soil and plant health through various practices, such as using natural materials and recycling organic nutrients, not using synthetic fertilizers and pesticides, and not using engineered fertilizers. The Agricultural Economics and Agribusiness Study Program invited Shofyan Adi Cahyono from Sayur Organik Merbabu for a guest lecture on Wednesday, September 27th 2023 with the theme Efficiency of Organic Farming Business Development.

SOM started its business practice in 2007. Starting from the problem of not having buyers of organic vegetables from farmers on the slopes of Mount Merbabu. The main reasons for the conversion of farmers around the Merbabu slopes include: read more

Organic farming is a cultivation business that seeks to maintain the sustainability and health of the soil, ecosystem, and people involved. The progress of organic farming in Indonesia began in the early 1980s, initiated by WALHI. Therefore, the Agricultural Economics and Agribusiness Study Program invited Dr. Wahyudi David from The International Society of Organic Farming Research (ISOFAR) to a guest lecture with the theme Organic Production Scheme for Better Food Culture on Monday, 16th October 2023. read more

Technological developments and agricultural digitalization can help organic farmers increase productivity, efficiency, and sustainability of the cultivation process. Parts of organic farming that technological developments and digitalization can influence include:

– Commodity Monitoring

– Cultivation Management

– Production Tracking

– Marketing and Distribution

– Education and training

– Data Management and Analysis

– Sustainability and Environmental Friendly

– Organic E-Certification read more

An entrepreneur is a person who makes a product, determines production methods, organizes operations to produce new products, and manages capital and marketing. Of course, in entrepreneurship and developing an entrepreneurial attitude, there are many things that must be considered, such as mindset and other aspects.

The Agricultural Economics and Agribusiness Study Program, Universitas Gadjah Mada, held a guest lecture on the Management & Agricultural Economics course on September 23, 2023 with speaker Sujatmo Halim, CEO of Defora Consulting. This guest lecture carried the theme of Organic Vegetable Entrepreneurship, which was moderated by Anung Pranyoto, S.P., M.P., M.Ec. (Lecturer in Agricultural Economics Management Course). read more

The Agricultural Economics and Agribusiness Study Program, Universitas Gadjah Mada, held a guest lecture on the Farm Management course on September 20, 2023 with speaker Saraswati Kinara Putri, Cost Control Indmira. This guest lecture carried the Sub Marginal Land Management in Support of Sustainable Agriculture theme, moderated by Sahal Saputra (Agricultural Economics Subject Student).

Critical land is an issue that is currently unfinished homework. Improving marginal land is quite an essential task for all elements of society in Indonesia. read more

IoT is a connection between more than one device in which data exchange occurs. Examples of IoT applied in the world of agriculture are automatic irrigation systems, I-Trap for monitoring pests, and the use of drones for spraying fertilizers and pesticides. The Agricultural Economics and Agribusiness Study Program, Universitas Gadjah Mada held a guest lecture of the Regional Economics course on September 11th 2023 with speaker Nurul Trya Wulandari, Manager of the Digital Extension Society for Agriculture Application (DesaApps). This guest lecture carried the Development of the Internet of Things theme in the Agribusiness Sector and its role in Regional Development, which was moderated by Muh Amat Nasir, S.P., M.Sc (Lecturer in Regional Economics). read more