On Wednesday, October 30, 2024, the UGM Agricultural Economics and Agribusiness Study Program held a guest lecture on agribusiness management with the topic of neuroscience applications in neuromarketing. The resource person in this guest lecture was Bambang Iman Santoso, a neuro-enthusiast and Co-Founder of the Neuronesia Learning Center (NLC) at PT Neuronesia Neurosains Indonesia. The application of neuroscience in marketing is one of the important sciences that should be studied by an agricultural marketer because this science can perfect existing marketing science. read more

The Agricultural Economics and Agribusiness Study Program invited Shofyan Adi Cahyono from Sayur Organik Merbabu for the second time for a guest lecture with the theme Marketing of Organic Commodities on Saturday, 21st October 2023. Shofyan Adi Cahyono said that market demand for organic products in Indonesia is increasing. This trend shows that there is an increase of 20% every year. The increase that occurs undoubtedly cannot be separated from the desire to live a healthy life or “back to nature”. read more