\The Agricultural Economics Study Program held a guest lecture on Entrepreneurship with the theme Get Ready to be an Entrepreneur on Tuesday, 30 May 2023. Vita Krisnadewi, S.Pt., M.Sc., who currently serves as CEO of CV Sinatria Saka Hastalia and as the owner of Sinatria Farm, was also present as a guest speaker at yesterday’s guest lecture. Entrepreneurship Guest Lecture moderated by Fatkhiyah Rohmah, S.P., M.Sc. (Entrepreneurship Lecturer)
Mrs. Vita said that business opportunities can be used as an advantage in doing business. These business opportunities need to be identified from the internal and external sides. As for identifying opportunities from the internal side, namely desires that have not been achieved, passion, hobbies, educational background and experience, or networking. Opportunities from external can be obtained from observing the latest trends, analyzing the potential and needs of the surroundings, visiting creative business events, or joining the business community.
After carrying out the identification process, there will be challenges that will be faced later. Mrs. Vita says, “Make it Work,” set goals for the selected business, apply a winning formula, don’t forget to monitor and evaluate regularly and do market research. Then, as the younger generation, a positive mindset must be formed to start and run a business or venture.